TVCs and promotional videos can introduce or reinforce a brand's identity, products, and/or services to a broader audience, making the brand more recognisable and top-of-mind for consumers.
BRAND AWARENESS
TVCs, especially when aired on national or popular channels during peak viewing times, can reach millions of viewers simultaneously, making them an effective tool for mass marketing.
WIDE REACH
Promotional videos can show a product in action, highlighting its features and benefits. This can be especially useful for introducing new products or explaining complex services.
PRODUCT DEMONSTRATION
The combination of visuals, sound, music, and storytelling in TVCs and promotional videos can evoke strong emotions, which can influence purchasing decisions and brand loyalty. A compelling storyline can stay with viewers long after the commercial has ended.
EMOTIONAL IMPACT
While TVCs are designed for television, promotional videos can be distributed across multiple platforms, including social media, websites, in-store displays, and more. This cross-platform presence can create a cohesive branding experience and get more eyes on your brand