SOCIAL MEDIA MANAGEMENT
Social media management encompasses the strategies, procedures, and activities used to create, schedule, analyse, and engage with content posted on social media platforms. Businesses and individuals use social media management to reach and engage their online audiences, build their brand, and ultimately achieve their marketing and communication goals.
Planning when and where to post content is vital. This can involve using tools that allow posts to be scheduled in advance, ensuring consistency and optimising for peak engagement times.
CONTENT SCHEDULING
This involves developing appropriate and engaging content for social media platforms, tailored to the platform's specific audience and format. It could be in the form of photos, videos, infographics, articles, and more.
CONTENT CREATION
Keeping an eye on mentions of your brand, products, or services on social media platforms, and being alert to broader industry trends or viral topics that might be relevant to your brand.
MONITORING
Actively responding to comments, direct messages, mentions, and other interactions on social media platforms. This helps in building a rapport with the audience and fosters a sense of community.
ENGAGEMENT
This involves setting clear objectives, understanding your target audience, choosing the right platforms, and deciding on the types of content that will be most effective.
STRATEGY DEVELOPMENT
Tracking the performance of social media content and campaigns to understand what's working and what's not. This includes monitoring metrics like engagement rate, click-through rate, growth in followers, and more.
ANALYTICS
Many social media platforms offer paid advertising options. Managing these ads, setting budgets, targeting the right audience, and analysing performance are all part of comprehensive social media management.